“Buy Local” Pushes Aside a Globalized Economy
Do “Buy Local” Campaigns help Consumers save Money AND fuel the American Economy?
Orem, Utah, February 27, 2012—Growing popularity in online shopping has allowed more and more consumers to discover a host of different worldwide retailers, but a worldwide economy interconnected through technology also gives rise to an entirely different consumer: the local buyer. As global goods become more widely available with new technology, the trend to buy local products has also gained traction in recent years. Rustico Leather in Orem, Utah is rooted in the shadows of the mighty Uinta Mountains and has manufactured a variety of quality leather products since it was founded over a decade ago.
“Every product we sell is 100 percent American, made in Utah, from materials to craft,” said Isaac Childs, Founder of Rustico Leather. Rustico intends to stay 100 percent American, not only by employing American craftsmen, but by purchasing American products for their own use. Their dedicated and seasoned craftsmen only select and purchase leathers from tanners located in the United States.
While some businesses find that overseas manufacturing and assembly help keep costs down, local-centric businesses and consumers recognize several ancillary benefits of buying and selling products made only in the U.S.A. The newest iPad or iPhone is being assembled in China by employees working for $2 per hour, and this likely helps reduce the cost of these products, but local buyers and sellers understand what’s lost in outsourcing their business.
Imported products can be cheaper, but consumers have begun to recognize American made products often encourage employment opportunities for U.S citizens. Also, some products made here in America are often cheaper than those made overseas. Buyers might be surprised to find lower costs for products made right here, because the overhead to package and ship products is less. Many companies also realize the trend of buying local is becoming a huge selling point right now. For Rustico, “buy local” has never been a fad. They help to employ American craftsmen and create jobs for American leather tanners.
It is common practice for the “buy local” consumer to appreciate and even demand environmentally friendly products and conservation techniques that encourage “green” production and manufacturing.
“Rustico is a responsible steward over the leather products we make,” Childs said. “The leathers we use are a byproduct of cows that are raised for food. We take the proper steps to ensure that none of our leather goes to waste.”
The quality of Rustico Leather products is second to none. The durability of each product, from their hand-sewn journals to their leather shoulder bags are made with lifelong toughness that assembly line production cannot mimic. For your chance to be part of the “buy local” movement, “like” Rustico Leather on Facebook for a chance to get freebies and the latest promotional deals from Rustico Leather. Learn more here: http://www.rusticoleather.com/journal/2011/11/08/fun-fact-fridays-are-back/
Rustico will be at The Big Business and Technology Expo starting Wednesday this week.
http://www.uvexpo.com/biztechshow/expomap.php
We will be in booth # S1.
Scott Shurtleff
Account Manager
Marketing Manager
Rustico Leather
Fx. 888.660.7855
About Rustico Leather:
At Rustico, we take pride in knowing that we provide only the best leather products. To provide the finest, we must first demand the best–from ourselves, from our materials, and from our methods. Visit Rustico Leather online at www.rusticoleather.com.
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