Our Story

Humble Beginnings: A Letter from the Founder

Life is a collaboration--experiences, people, places, and things--that all combine to create a personal picture of each of us. At Rustico, our fine quality, hand-crafted leather journals, log books, photo albums, and other leather accessories help you document your journey and capture the aspects of life that make you unique. Like you, it is our own experiences that make Rustico different and unique.


My love for leather journals originally came about as a result of my many travels and during my quest for the perfect medium in which to preserve my thoughts, experiences, and adventures. Fine bound hand-made Italian and European style journals are what first caught my eye and matched my style, but didn’t stand up to the rigors of my travels. So I started making my own…


The first journals I created drew admiration and applause from friends and family who all wanted a leather journal of their own. Within a short time, local ski resorts and boutiques also began knocking on our door with significant interest. Recognizing there was high demand for superior-quality hand-made leather products, Rustico was officially founded on the strength of our top-grain cowhide and proprietary creation processes.


The internet boom caught my attention, and in short time I was established online. My first website was rudimentary at best, yet orders began to roll in. Early online success is attributed to individuals seeking hand-made journals as well as requests from large-scale companies--such as Disney, HBO, and Cabela’s--requesting custom journals, notebooks, bags, and other accessories for corporate events.


Today, Rustico ranks among the leading manufacturers and e-tailers of hand-made custom leather journals in the world. Our products can be found across the country on the shelves of bookstores and boutiques, as well as in restaurants, resorts, and spas of all sizes. What originally started as a way to pay for my tuition, books, rent, and food has evolved into the large-scale company that we are now.

While our operations have grown significantly over time, all of our products are still hand made and custom designed with care in the shadows of the mighty Uinta Mountains outside of Salt Lake City, Utah, just like they were in the beginning. This is Rustico.


Isaac Childs
Founder - Rustico